Build Your Instagram Aesthetic

Getting Started

I am no expert, but trust when I say that having an easy flow on your Instagram increases your followers and your brand. An aesthetic is a set of principles underlying and guiding the work of a particular artist or artistic movement. An aesthetic is more than just common filters. It’s how well your content relates to your brand. Your brand could be anything. You can be your brand. Starting off is the difficult part. Aesthetics take forward planning. What message do you always want to portray?

The Right Content

To determine what your aesthetic will be, it’s best to look at what you take the most pictures of, or what your brand is. If you are good at taking pictures of yourself, then only post pics of you. If you are better at taking pictures of your food or landscapes then that’s your niche. For those who do have a brand, then your aesthetic should be content focused. For example: If you have a blog or brand about home design then, most of your content should portray that. Viewers should be able to look at your IG and automatically tell what you are about.

Here are a few examples:


Types of Aesthetics:

There are two types of aesthetics (that I know of) that are very common:

  1. Similar filters: An aesthetic should have a common look with using similar filters that bring out the same undertone in almost every picture. A popular app to edit pictures are VSCO.  VSCO has presents that are color coated. The colors indicate the color undertone that will show in your picture.IMG_1321


This is an app that I highly recommend and its free. The paid version cost $20, but you only pay once.

Here is another example of an aesthetic with common filters:

2.  Three row wave:

I honestly gave this one a name, but Beyonce’ is queen for this. This concept is when you use the same variation of photos on the entire row of your Ig story. Here’s what I mean:

This aesthetic is by far the easiest to achieve, because ALL of your picture don’t have to go along with the same concept.

The Struggle to Achieve It

The problem that I have is that I am not a full-time blogger. I work full-time; therefore, I don’t have content just waiting around. Plus, I’m not really sure what aesthetic I want to do yet. If you struggle from this, the best advice I can give you is not to give up. The effort counts. Once you find your niche, you’ll find your aesthetic. Be patient, and pay attention to what kind of photos you post. Good lighting works for almost any filter. It also helps to have a good camera or phone. If you dont have a fancy camera or phone thats okay. Just be bomb at editing. On my search for photo editing apps or websites I came across pixlr.

Pixlr is the free version of Photoshop that doesn’t require you to download any software. It perfect. Be on the lookout for editing resources this week.

Here are a few Instagram content plans that I created. Hopefully this is helpful.


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